Video Advertising Network
As the digital industry continues to evolve with the introduction of advanced technology, so does online consumption habits. In keeping up with the trends, and in forecasting upcoming trends, ikoo introduces its Video Network as the latest addition to its Display and Performance Networks.
With its massively growing captive audience, studies have shown that online video advertising is just as effective as TV advertising. However unlike TV, online video advertising makes it possible for you to measure specific user behavior and interaction with your brand, allowing you to generate valuable data about your target group.
Though online video advertising is still new in the Middle East & North Africa region to extract market figures, our studies of more mature markets have shown us that there is no doubt tremendous benefits can be gained with the new shifts in consumer consumption habits. Here are the benefits that can be gained with online video advertising:
- Reach a wider audience and "show" them your brand story
- Gain additional reach beyond your TVC
- Generate valuable data about your target group by understanding their habits & behaviors
- Increase your brand awareness & engagement
- Tap into the latest media consumption habits
- Double your brand engagement & boost ROI
To view our list of online video advertising products, please click here
to see the difference online video advertising can do to your brand.