ikoo releases ABC audit results on network traffic and reach
Independent verification confirms online network’s success
ikoo, an integrated digital marketing solution provider with the largest reach in the Middle East and North Africa has announced the results of its ABC audit in a move that comes as the company continues its commitment to transparency. ABC, the Audit Bureau of Circulations, is a widely trusted industry body for media measurement.
The audit confirms ikoo’s advertised reach and traffic numbers. As per the audit results, ikoo’s web traffic stood at 23,380,743 unique visitors for the month of November 2011, while page impressions, or the total number of pages with ads on them, were at 362,913,121 the same month.
Likewise, according to Effective Measure - an independent tool that measures the size of the viewers for certain websites – ikoo has the highest amount of viewers among other networks in the MENA region. Ikoo attracts 25 percent of the total browsers in Middle East and North Africa. Moreover, by attracting 52 percent of the female browsers, ikoo boasts the highest number of users visiting its lifestyle related sites. Similarly, 1 out of 3 visitors interested in Travel, and 1 out of 4 users interested in Business & Finance, visit at least one of ikoo’s sites, making it the most visited network in the region.
“ikoo is committed not just to offering the best portfolio of audience reach, brand engagement, user response and performance tools to advertisers and publishers via its network, but also to complete transparency. The verification of our traffic numbers by a trusted third party allows our customers, advertisers and business partners to have complete trust in our products and services,” said Mr. Isam Bayazidi, CEO, ikoo.
The ABC audit is conducted at random twice yearly in order to offer a representative snapshot of monthly operations and reach. Traffic numbers are confirmed and updated accordingly for specific months.
“ikoo’s mission is to be a leader in serving advertisers by offering reliable, unique and valuable digital marketing solutions. Our integrated solutions combine products and specific audience targeting strategies within our network, and the ABC audit figures testify towards the viability, reach and discernible results offered by our product portfolio,” added Bayazidi.
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ikoo to attend Ad-Tech New Delhi 2012
For the second year, ikoo will be taking part of Ad-Tech New Delhi taking place between 22nd - 24th February in The LeelaKempinski, Gurgaon. After last year's event’s success in creating networking opportunities between ikoo and some of the leading digital marketing companies in India, ikoo is expanding its participation this year to have 3 of the managers attend the event.
Along with the CEO Isam Bayazidi, Hussam Khoury who is the Director of Sale, and Alaa Nobani who is the Technology and Product Manager will be attending this year's event. They will be looking to network and meet professionals form India and around the world. "India and the Gulf countries have long-standing history of business and trade, and with the technology and online advancement in India, it only makes sense to keep exploring business and partnership opportunities in India" stated Bayazidi.
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ikoo to sponsor Digital Cream Dubai 2012
ikoo is sponsoring Digital Cream Dubai 2012 on the 21st of February at the Westin Hotel in Mina Seyahi, which is an avenue for client-side digital marketers to highlight and explore the current trends in digital strategy. “Opportunities to have advertisers all together in one area discussing digital marketing are limited, hence we understand the value in being there and in discussing with advertisers directly about their advertising objectives and how we can help achieve them.” said Isam Bayazidi, CEO at ikoo. Ikoo will be sharing information about their whole range of offerings, as well as their latest Performance Advertising platform which is second to none in the MENA region. Performance Advertising offers publishers the means to effectively increase their revenue and manager their own inventory efficiently and acts to increase advertisers’ online revenues and sales.
Post the event, ikoo will be hosting a reception where suppliers and agencies along with advertisers will gather for networking opportunities to discuss and advance digital marketing in the region.
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ikoo to showcase diverse product range at The Internet Show
Middle East’s largest online advertising network will make a splash at The Internet Show
Dubai, United Arab Emirates: August 28, 2011: ikoo, the largest online advertising network in the Middle East and North Africa, is heading to The Internet Show to showcase its complete line-up of advertising products and services, which provide astounding consumer benefits.
The range of ikoo’s products that will be featured at The Internet Show will cover different advertising objectives: audience reach, brand engagement, and user response and performance. With more than 35 million users visiting ikoo network sites, audience reach is a particular strength of ikoo’s. Providing a variety of display banner sizes across more than 120 sites, and with sponsorships and channels that cover different audience segments, ikoo’s network offering is yet to be matched in the region.
Also showcased at The Internet Show will be the portfolio of engagement-focused products, which allow viewers to interact directly with brands and campaigns, ensuring the highest ad recall and memorability. With these products, ikoo makes use of its proficiency at correctly targeting users with the right campaigns, using the right forms of media.
ikoo will also introduce its newly-launched Performance-Advertising network, which is second to none in the MENA region. ikoo’s world-class tracking platform is sure to increase advertisers’ online revenues and sales, by identifying and acting upon any possible campaign improvements.
With the online advertising industry’s steady growth, Isam Bayazidi, Chief Executive Officer of ikoo, highlighted the importance of ikoo’s participation at this year’s Internet Show “We are glad to be part of the internet show once again this year” he said. “With our full range of products, we are confident that we will impress all our prospective clients. We are also determined that anyone visiting our stand will walk away with an understanding of the power of online advertising, and how our products and network capabilities can fit their future marketing plans”
The Internet Show will take place on September 27th and 28th, and is the Middle East’s best attended and biggest event for digital marketing and online business. It brings together over 2000 attendees from big, medium and small business and government, all eager to find new ways of doing internet business.
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About ikoo:
ikoo is the largest advertising network in the MENA region, combining more than 120 websites of leading publishers in the fields of sports, women, news, business, automotive, and more. The ikoo network attracts almost 35 million monthly unique visitors and serves more than 1.4 billion monthly impressions.
ikoo is part of Jabbar Internet Group, a leading group of internet services and e-commerce properties that is driving and shaping the internet scene in the Arab world. In addition to ikoo, the group owns and operates souq.com, cashU, Sukar.com, Cobone.com and Tahadi. |
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