ikoo, the largest advertising network in the Middle East and North Africa, had participated in DigiMedia Middle East two-day summit on 5th and 6th of May 2010; at the Courtyard Dubai. The event was designed for marketing professionals to better understand today's fast paced digital developments and leverage tomorrow's online marketing channels.

The Middle East region is becoming one of the fastest growing internet penetration rates in the world with around 60 million users online today, with the UAE having the highest Internet penetration rate of 60.9% as of 2009. Middle East marketers, therefore, need to know how best to tap into this valuable resource to market their brand effectively and efficiently.

ikoo Sales Manager, Mr. Mohamed Khartabil , speaker at DigiMedia ME summit - pointed out some tips and advices on how to effectively reach the diverse Middle East Consumers. From campaign development to lead generation and sales guidelines, the audience understood what they should be doing to reach more of the right consumers. Additionally, he presented what should brands be doing to create effective digital advertising campaigns highlighting how the ME landscape is growing and what are the opportunities to leverage.

ikoo CEO Isam Bayazidi said: “We at ikoo are always looking for networking opportunities to connect and educate industry professionals, as the largest ad network in the region, we have been part of the almost every digital campaign in the region, which is constantly enriching our experience and knowledge, and we always believed in sharing this knowledge.”